Privacy policy

FlipSide5 values the privacy of our clients and of our web site visitors to our family of sites. Accordingly, we only use personal information that you provide us as follows:

    Updated 4.4.2011

    Your privacy is a priority at FlipSide5 Inc., and the aim of our Privacy Policy is to help you make informed decisions about how you interact with FlipSide5 products, services, and marketing communications.

    As used in this Privacy Policy, "FlipSide5", "we" or "our" refers to FlipSide5, Inc and  to the “Site”. This Privacy Policy applies only to the collection, use and disclosure of personal and non personal information that may be provided to FlipSide5 during your use of our applications. 

    We reserve the right to update our Privacy Policy at any time. If we modify this Privacy Policy in a material way, a notice will be posted in our Terms of Service, and on the Site along with the updated Privacy Policy. We will also update the "Last Updated Date" in the Privacy Policy. By continuing to access or use the (i) Site, (ii) download products, (iii) use our services, and (iv) link to other sites through our Site ((i), (ii) and (iii) collectively, the “Services”) after we have posted an updated Privacy Policy or have provided you with notice of a modification, you are indicating that you agree to be bound by the modified Privacy Policy. If the modified Privacy Policy is not acceptable to you, your only recourse is to cease using the Services. Please visit this page periodically to remain up-to-date as to any changes. Please take a moment to read the following to learn about our information collection practices that may impact you as a user to our Services, registered and unregistered (each a "FlipSide5 User"). 

    Why We Collect Personal Information

    We may collect information about you through your use of the Services to provide you with a superior and personally relevant user experience. The information we collect can be personal or non-personal in nature, and may be used alone or in the aggregate with that of other FlipSide5 Users. Your Personal Information (defined below), for instance, may be used in some cases to recommend products of interest directly to you, and in other cases for market research purposes that support our efforts to deliver a more valuable service to our community of users. For example, we may use your Personal Information to contact you with announcements, newsletters and promotional materials related to our Services or to offer you opportunities to participate in surveys, contests or sweepstakes (any of these a "Promotion") via our Services. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications. 

    What Information We Collect

    In the course of using the Services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you; personally identifiable information may include, but is not limited to, your name, phone number, photo representation ("avatar"), email address and mailing address ("Personal Information"). We collect your Personal Information in connection with your registration to join our Services, including download or testing of our products, either through our Site or through a third party site. You can register to join either via a FlipSide5 Application or an application or service created by a Third Party Provider. "Third Party Provider" means a third party that provides our products or Services, or has developed its own social network service (SNS) which connects you to other application users and other application providers. (See "When We Disclose Information" below for further information regarding our sharing of specific subsets of the information we collect from you).

    Other instances when Personal Information may be collected via our Services include if you choose to participate in a Promotion: We may request that you provide us with Personal Information like your email address or mailing address in order to administer your participation in the Promotion.

    We also collect other information that you may provide as part of registration and the administration and personalization of your user experience (e.g., without limitation, zip code, geolocation and user preferences) ("Non-Identifying Information"). Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (e.g., combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non-identifying information (e.g., your viewing preferences).

    When you launch any of our FlipSide5 Applications or register to join our Services or download our products via an iPhone OS application created by a Third Party Publisher, we collect your device type, the unique device ID issued by Apple for your iPhone OS ("Device ID") and IP address, if applicable. We use the Device ID to make it possible to authenticate and understand use of our Services, or the third party services that a FlipSide5 User may choose to access through them. Related to this information collection, our Services may serve ads that contain links to other iPhone OS applications connected to our Services, and your Device ID enables us to track any clicks you may choose to make. 


    Some of our email messages and in-game ads use a "click-through URL" linked to content on the Sites. We track this click-through data to help us determine interest in topics. If you prefer not to be tracked by us in this way, do not click on our click-through URLs.

    We may also use "pixel tags," "web beacons," "clear GIFs" or similar means (individually or collectively "Pixel Tags") in connection with our Services and to collect usage, demographic and geographical location data. A Pixel Tag is an electronic image, often a single pixel that is ordinarily not visible to users and may be associated with cookies on a user's hard drive. Pixel Tags allow us to count users who have visited certain pages of the Sites, to deliver branded services and to help determine the effectiveness of promotional or advertising campaigns.

    When you use our Services (e.g., when you visit our Sites or interact with one of our FlipSide5 Applications connected to our Sites, our servers automatically record information that your browser sends whenever you visit a website or service connected to the Internet ("Log Data"). This Log Data may include information such as your computer's or mobile device's Internet Protocol ("IP") address, browser type, the webpage you were visiting before you came to our Sites, pages of our Sites that you visit, the time spent on those pages, information you search for on our Sites, access times and dates, and other statistics. We use this information to monitor and analyze use of the Services for technical administration and tailoring our Services to our visitors' needs.

    When We Disclose Your Information

    Within the FlipSide5 Services As a user you may create your own profile, connect with other users of the Services, send messages and transmit information through various channels. Please remember that any communications you have via the Services, depending on, for example, the functionality of the FlipSide5 Application or an iPhone OS application or service created by a Third Party connected to our Applications, may reveal your screen name, and the content of your communications making this information publicly available to FlipSide5 Users. FlipSide5 is not responsible for the activities of other FlipSide5 Users or other third parties with whom you choose to provide your Personal Information or otherwise.

    With Third Parties for Industry Analysis We may share aggregated information that includes Non-Identifying Information with Third Party Publishers and advertisers and ad networks ("Advertising Entities") with whom we have a strategic relationship. The information shared with these third parties may be used to support user trend analyses and demographic profiling but will not contain your Personal Information. Some Third Party Publishers and Advertising Entities also act as Service Providers (defined below) to us, so in those cases we will share your information as described below.

    With Preferred Partners

    We may share your username, email address and Device ID ("Specific Shared Data") with certain of our preferred Third Party Publishers and partners ( "Preferred Partners") for those parties to assist us with providing you with the aspect of the Services for which you provided such Specific Shared Data to us, and to use such Specific Shared Data to provide you with information and marketing materials about their own applications, products and services, for example, to further enhance your use of our Services and to augment your gaming and social networking experience generally. We only share Specific Shared Data with our preferred Third Party Publishers pursuant to an agreement under which the Third Party Publisher is obligated to use such data solely for such purposes. Some Preferred Partners also act as Service Providers (defined below) to us, so in those cases we will also share your Personal Information and Non-Identifying Information as described below. Notwithstanding any other provisions of this Privacy Policy, we only share Specific Shared Data with our Preferred Partners pursuant to an agreement under which the Preferred Partner is obligated to use and disclose Specific Shared Data in compliance with applicable law.

    With our Service Providers Disclosure of your Personal Information and Non-Identifying Information may also occur where we engage or employ service providers, vendors or other third party entities to facilitate provision of our Services (each a "Service Provider") (e.g., without limitation, improvement of our Services' features, user account authentication, promotion and marketing, administration, virtual currency transactions, crowd-sourcing and related services), to provide the Services on our behalf, or to assist us in analyzing how our Services are being used. Our Service Providers may have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

    Under Special Circumstances At times, we may disclose information about you to law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of FlipSide5 or a third party, to protect the safety of the public or any person or to prevent or stop activity we may consider to be or to pose a risk of being, any illegal, unethical or legally actionable activity.

    Under another special set of circumstances, for example, in connection with a merger, acquisition, reorganization or sale of assets, or in the event of bankruptcy, we may sell, transfer or otherwise share some or all of FlipSide5 assets, including your Personal Information.


    We may offer referral services, by which if you choose to use our referral services to tell a friend about our Services, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to use an aspect of our Services. FlipSide5 hashes these email addresses after using them for the sole purpose of sending this one-time email.

    Emailing Via a FlipSide5 Application

    We may offer the functionality to FlipSide5 Users to send pre-formatted messages through use of their personal email account connected to their iPhone OS device to, for example, challenge their friends to beat their high score in a FlipSide5 Application where this functionality is available. FlipSide5 does not store the email address of the friend you choose to email. The message you initiate will be sent through your personal email account to the email addresses you choose.

    How We Protect Your Personal Information

    FlipSide5 takes your privacy very seriously and employs administrative, physical and electronic measures to safeguard your information from identity theft and unauthorized access. We do not and will not, at any time, request your credit card information, login password or national identification numbers in a non-secure or unsolicited communication (e.g. via e-mail, telephone, iPhone OS device).

    We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored "personal data" (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on the Sites in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

    Changing or Removing Information

    You may update or delete the Personal Information in your profile by logging into your account at FlipSide5, if such service is available, and/or at the Third Party Provider Site. In the alternative, you may also email us at to request that we delete your Personal Information, if any, from our database. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes. Specific Shared Data cannot be retrieved from Preferred Partners after its disclosure.

    Where you share information with other users through the communication channels of our Services, you generally cannot remove such communications.

    If you participate in a Promotion hosted by us (where you may or may not disclose the information requested), you have the option to opt out at any time from such participation and the receipt of any related communications. Please follow the unsubscribe instructions provided in the relevant communications.

    If your friend received an invitation from FlipSide5 per your referral to try the Services, your friend may request that the name and email address used in the invitation be removed from FlipSide5’s records. We store this information for the sole purposes of measuring the effectiveness of our referral program and sending the email you initiated, but your friend can request to have it removed from our database by emailing us at

    Links to Other Websites and Services

    Our Services may contain links to other websites and online services or offers from third parties. For example, our Services may include offers from third party advertisers or the ability to engage in transactions with such entities. If you choose to participate in offer-linked information requests or you "click on" an advertisement, or another third party link, you may be directed to that third party's website or service and/or be prompted to provide your Personal Information in connection with such activity. The fact that we link to a third party website or service is not an endorsement or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices or their compliance with laws. We do not exercise control over third party websites or services. These other websites or services may place their own cookies or other files on your computer or mobile devices, collect data or solicit personal information from you. Other websites and services follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites and services you use and the terms of the offers in which you participate. You agree that FlipSide5 is not responsible for nor will it be liable to you or any third party for your interaction with such third parties or the information requests initiated by such third parties or the subsequent use, treatment or dissemination of the information you voluntarily choose to provide to them.

    International Users

    If you are located outside the United States of America and choose to provide information to FlipSide5, we transfer Personal Information to and process it in the United States of America. Your consent to this Privacy Policy followed by your submission of Personal Information represents your agreement to that transfer. YOU ACKNOWLEDGE AND ACCEPT THAT THE LAWS REGARDING PROCESSING OF PERSONAL INFORMATION MAY BE LESS STRINGENT IN THE UNITED STATES OF AMERICA THAN THE LAWS IN YOUR COUNTRY. BY USING THIS SITE YOU ACKNOWLEDGE AND ACCEPT THAT YOUR INFORMATION MAY BE USED IN THE UNITED STATES OF AMERICA AND BE SUBJECT TO THE PRIVACY LAWS OF THE UNITED STATES OF AMERICA.

    Your California Privacy Rights California Civil Code Section 1798.83 permits customers of FlipSide5 who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you are a California resident and have provided FlipSide5 with personal information within the last year, you may make such a request by emailing us at the following email address with the email's subject titled as "California Privacy Rights":

    Within 30 days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for such third parties' direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. A request may be made no more than once per calendar year and we are not required to respond to requests made by means other than through the email address above.

    Your Massachusetts Privacy Rights Massachusetts Privacy Law (Mass 201 CMR 17) implements security controls to protect systems containing Massachusetts resident’s personal information from data loss. If you are a Massachusetts resident and have provided FlipSide5 with personal information, we will notify you through the email you provided to us in the event of a security breach. 

    Contacting Us

    If you have any questions about FlipSide5 Privacy Policy or information practices, please contact us at